What makes someone or something be remembered? In Fernanda's case, it wasn't just talent, but consistency in building an authentic career.

Many business owners worry about the cost of investing in a brand strategy, but the truth is that the cost of not investing can be even grea

The market changes, customers change and, consequently, your brand needs to evolve. But how to do this?

If your company has been in operation for some time, you may have noticed that, at a certain point, the pace of growth begins to slow down.

Identify disconnects in the perception of your brand and align strategies to win over your target audience in an authentic way.