Is your brand losing relevance? How brand strategy can rescue the value of your business.

If your company has been in operation for some time, you may have noticed that, at a certain point, the pace of growth begins to slow down. Old customers continue to appear, but it is difficult to attract new ones, and the brand that was once a source of pride begins to look lifeless.

This scenario is more common than it seems and is usually due to a lack of brand strategy. Make no mistake: this goes far beyond logos or colors.

Relevance Goes Far Beyond the Product

A McKinsey survey shows that strong brands outperform companies without clear positioning by 20% in terms of growth and profitability. This happens because consumers, for the most part, make purchasing decisions based on emotions and perceptions. Products and services may be technically similar, but the final choice depends on the image that the brand has built in the consumer's mind.

You can have the best product or service, but if your brand isn't communicating effectively and strategically, it becomes irrelevant. Brands that are unable to convey their values, purposes and differences become diluted in a competitive market, becoming practically invisible. Contact us now, 268 Estúdio is ready to strengthen the growth of your brand.