In the Vion Business Intelligence rebranding project, our focus was to redefine the essence and visual impact of the brand to reflect the transformation of its business model, which evolved from a traditional financial consultancy to a dynamic platform specializing in intelligent reporting. Throughout the process, we deeply studied the journey and needs of the target audience, mainly accounting companies and professionals seeking precision and speed in decision-making. The result was a brand with a solid, modern and digitally-connected visual identity, highlighting attributes such as innovation and intelligence with a touch of elegance.

To achieve this vision, we developed a unique symbol that combines the brand’s initial with an asterisk, representing both the data center and the expansion of possibilities that Vion offers. The color palette, composed of shades of blue and black, evokes technology and professionalism, while the modern and geometric typography ensures clarity and solidity at all points of contact. This rebranding not only enhanced Vion’s visual presence, but also reinforced its positioning as a trusted reference for companies that value accurate data and powerful reporting.