Tokyo represents the embodiment of geek culture in the world.

Tokyo Records is a geek rap label and publisher that saw a rapidly growing universe, but with many unprepared artists. Our main challenge was to develop a visual identity that conveyed a cool, hip and striking vibe, with an air of rebellion. Tokyo Records is the fusion of urban rebellion and dirt with the brand of oriental details. Although the company currently operates as a record label, the idea is to expand in the future by embracing other areas such as event production and book publishing. And the design proposed for the brand will work very well for this.

Tokyo Records is made for underdogs, outsiders and outcasts, and understands that it is an ideal space to welcome young talents who feel that way.​​​​​ Tokyo Records is modern. It is creative. It is vibrant.