TecnoWatts is a Brazilian company specialized in electrical engineering and energy efficiency solutions, offering electrical projects, solar energy systems, generators and technical consulting. The company was created in response to the lack of professionalism and low quality often found in the electrical services market, with the purpose of delivering safe, efficient and well executed solutions.

The challenge of this project was to build a visual identity that could reflect TecnoWatts’ technical excellence and position the brand in a clear and professional way. Developed by 268 Estúdio Design, the project resulted in a solid, contemporary and functional brand system, featuring precise typography, a non conventional color palette for the segment and a strong, scalable symbol, ready to support the company’s growth and market consolidation.

TecnoWatts’ logotype and symbol were designed to communicate technical precision, efficiency and reliability. The symbol uses geometric shapes and negative space to form a lightning bolt, representing energy, power and transformation, while also allowing a secondary interpretation of two solar panels, directly connecting the brand to energy efficiency and photovoltaic generation. This abstract and proprietary construction avoids industry clichés and ensures a strong, scalable and consistent visual system across different applications.