The Soluguel rebranding project was driven by the need to modernize the visual identity of a brand that was already well-established in the construction and industrial equipment rental market. The original logo, which featured a stylized “S,” was refined to reflect a more contemporary aesthetic, with solid corners and straight lines, bringing a new concept. The colors black, yellow, and light gray were maintained to reinforce the identity and convey seriousness, innovation, and safety, fundamental characteristics of Soluguel.

In addition to the logo redesign, the project included the creation of new visual identity pieces, which were developed to strengthen the brand’s offline and digital presence and its connection with the target audience. We also updated the website and promotional materials, which reflect a renewed commitment to excellence and innovation. The result is a brand that continues to honor its roots, while positioning itself competitively and relevantly in today’s market.