Rainbow is a new hostel located in Copacabana, Rio de Janeiro. Our main goal was to capture the essence of the brand and convey it in a visually striking way. Through a strategic and careful approach, we sought to create a unique identity that reflected the joy, quality of life and improvements that the brand wants to provide to people.

We focused our efforts on creating a versatile visual identity, capable of adapting to different contexts and sectors, without losing its vibrant and popular essence.

We were inspired by the colors of the rainbow, the brand's symbol, and the characteristics that the rainbow evokes – joy, harmony, celebration and good things.

We sought to convey these elements through a vibrant color palette and creative combinations, ensuring that Rainbow's visual identity is striking and memorable. Throughout the project, we explored several possibilities, testing concepts and refining every detail to create a consistent visual identity that is coherent with the brand's values.

We value originality, craftsmanship and attention to detail in each element created. We are confident that the Rainbow Visual Identity will successfully convey the brand's values ​​and objectives, becoming a recognized and admired symbol throughout the Marvelous City.