The branding project for Like Pizza was developed to position the brand as an authentic and modern experience in the heart of Nova Iguaçu. From the beginning, we aimed to create an identity that conveys personality, youthfulness, and an urban touch, reflecting the city's dynamism. The visual identity was based on black and white, bringing a contemporary and sophisticated feel, with subtle yellow details that resemble melted cheese, creating a playful and striking connection with the audience.

The Like Pizza logo was designed to be memorable and expressive, featuring a fluid and organic typography that evokes a sense of movement and flavor. The letters connect dynamically, creating a feeling of fun and spontaneity, while a discreetly inserted pizza slice icon reinforces the brand's essence. This design not only establishes a unique identity but also allows flexibility in application across different materials and platforms.

The store's ambiance was designed to complement this strong and trendy identity. The artistic mural, covering one of the main walls, features detailed illustrations of ingredients and graphic elements that enhance the customer experience, making the space visually engaging and Instagram-worthy. The combination of wooden furniture with the black and white identity creates a perfect balance between rustic and modern, making the environment welcoming without losing its urban edge.

In the brand strategy, we focused on creating an experience that goes beyond the product, making Like Pizza a local reference for both flavor and style. The brand’s visual and verbal communication follows a relaxed and inviting tone, encouraging social media interaction and strengthening customer relationships. Additionally, using black and white as the foundation of the identity allows flexibility for future campaigns and adaptations while maintaining brand consistency over time.

The result is a pizzeria that stands out in Nova Iguaçu’s culinary scene, combining quality and personality in a strong and well-defined concept. Like Pizza is not just a place to eat, but a space where people gather, share moments, and become part of a community. With a well-structured branding and an impactful visual identity, the brand is ready to grow and establish itself as a true city icon.