Império do Sorvete (Ice Cream Empire) is, in addition to being an ice cream shop, a distributor of food products for the production of ice cream, chocolates, sweets, cookies and packaging in general, as well as confectionery products and party items.

Main objectives of the project:
A) Develop a visual identity for Império do Sorvete in accordance with the characteristics of the brand's personality;
B) Create visual elements that are easy to communicate with its audience, facilitating connection between them and maintaining a cheerful standard, with a creative and modern design;
C) The brand must convey a delicate, professional characteristic and, at the same time, maintain a balance with an elegant air.

Project challenges:
A) Have professionalism with an air of joy and happiness;
B) Use pink, blue and yellow as the main colors;
C) Avoid the shades conveying negative ideas or being associated with another type of business;
D) Avoid the use of brown.

Thus, we created a logo that fits perfectly with the project's proposal, very cheerful, creative and easy to understand.