HIDE is a career management and consultancy company for artists and labels, focused on intelligence and strategy. The visual identity developed seeks to transmit a digital and modern image, applied with creativity throughout its communication. The HIDE logo features clean and current typography, with capital letters, conveying an air of authority and solidity.

We played with the concept of 'hide' in one of the versions of the logo, where each letter was divided in half symmetrically and the lower part hides in the background, bringing the literal meaning of 'hide', which is to hide.

We also have an animation that explores various ways of composing the word HIDE, some being more concrete and others more abstract. The idea is to bring versatility to the use of the brand, presenting different shapes and versions that must be used creatively. Some versions are for artistic and conceptual use while others favor reading.