Focado Militar is an online course platform that specializes in training its students to increase their chances of passing military exams. Although it is headquartered in the city of Vilar dos Teles, Rio de Janeiro, it serves students from all over the country.

Main objectives of the project:
A) Study and identify the main characteristics of Focado Militar, developing and making the brand's personality apparent through visual elements and aspects.
B) Create and standardize all brand communication for its target audience, seeking promotion and connection with the most appropriate language.
C) Develop solutions that present the company's visual base with a high-impact design and higher quality than its direct competitors.​​​​​​​
D) Facilitate the use of the brand and its applications.

Project challenges:
A) Build a brand that clearly and objectively represents the company's needs.
B) The use of basic concepts from the military environment is mandatory.
C) Green is the fundamental color and should guide the entire project.
D) Avoid using red and yellow in communication and visual identity pieces.

We thus created a logo that fits perfectly with the project proposal, with an icon loaded with meaning and bold communication in the style of militarism.