“Ellinikos Café Grego” is more than just a coffee shop; is a sensorial and cultural journey that transports its clients to the stunning Greek islands of the Aegean Sea without leaving Rio de Janeiro. Our mission is to celebrate the authenticity and richness of Greek culture, combining it harmoniously with the vibrant and joyful energy of the wonderful city.

The visual identity project for “Ellinikos Café Grego” was meticulously designed with a clear set of objectives in mind. Firstly, we sought to create a striking identity that authentically reflected Greek culture, given Greece's deep and rich roots.

The visual identity features supporting illustrations developed tailor-made for the brand. Furthermore, mermaids, legendary mythological creatures, are highlighted, symbolizing the influence of the Aegean Sea and the enigmatic beauty that permeates Greek culture. The fusion between these elements is a tribute to Greece, its captivating history and its eternal inspiration in creating unique experiences at Ellinikos Café Grego.