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Cucina Limão - Restaurante
Project type
Branding (Brand Strategy, Logo, Visual Identity and Interior Design)
Date
February 25, 2022
City
Nova Iguaçu - Rio de Janeiro - Brazil
Cucina Limão is the new food model restaurant, conceptual for sustainable organic cuisine and inspired by Italian cuisine.
Its main attraction is the variety of pasta that invites its audience to this gastronomic journey.
Cucina means kitchen in Italian. Lemon was chosen because it is one of the most versatile seasonings in Brazilian cuisine.
Main objectives of the project:
Cucina Limão must mainly convey an organic characteristic, something cozy and, at the same time, maintain balance with an elegant air.
Project Challenges:
• The brand must fully convey professionalism and credibility in all its communication;
• Minimalism is generally welcome in every visual identity;
• Use green and ocher as main colors and wine as a supporting color.
Logo:
A total of 5 versions were developed, offering more flexibility in applications, as can be seen below.
Symbol:
The Cucina Limão symbol features the fruit stylized in a design specific to the restaurant. It is simple, easy to remember and has fine lines that refer to the elegance and sophistication present throughout the environment.