Caza Steak & Burger is the complete transformation of a well established restaurant brand in Rio de Janeiro through a 360 degree branding project that encompassed naming strategy visual identity illustrations photography and brand applications. The concept begins with the evolution of the previous name Casa preserving its essence while introducing a stronger and more memorable presence. The two A letters in the new name were carefully designed to subtly resemble the roof of a house reinforcing the brand story and connection to its origins.

The visual identity embraces an industrial yet contemporary aesthetic that speaks to a clientele seeking both authenticity and sophistication. The centerpiece of the brand is a minimalist bull symbol created with clean lines that convey strength confidence and character. This icon works seamlessly across print digital and environmental applications ensuring brand recognition in every customer interaction.

Custom typography was developed to balance tradition and modernity with serif forms that feel solid and timeless while still maintaining fluid curves for approachability. The red black and white color palette delivers contrast and impact aligning with the bold flavors and atmosphere of the restaurant. Hand drawn illustrations of steaks ribs and other grill elements add personality and a crafted touch that connects to the culinary experience.

This is more than a redesign. It is a strategic repositioning built to elevate market perception improve customer engagement and create a brand platform ready for expansion. From the smallest menu detail to the full scale environmental graphics every element works together to express the promise of quality service and memorable dining moments at Caza Steak & Burger.