Boteco da Mario, affectionately known by locals as “Amarelinho” (the “Little Yellow One”), is a traditional bar in Nova Iguaçu that celebrates the true spirit of Brazilian street life, simple, joyful, and full of character. The visual identity project was created to capture this authentic essence through a vibrant and expressive design language.

The main challenge was to translate the energy of the streets, the samba rhythms, friendly conversations, and laid-back atmosphere, into a cohesive and memorable brand. The slogan “A Rua Virou Boteco” (literally “The Street Became a Bar”) perfectly sums up this idea: the warmth, laughter, and flavor of the streets now live inside a place that feels just as spontaneous and alive.