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Amabilia Skin
Project type
Branding (Brand Strategy, Logo and Visual Identity).
Date
April 23, 2024
City
Nova Iguaçu - Rio de Janeiro - Brazil
The Amabilia Skin project represents a collaboration between the 268 Estúdio design team and the Amabilia Beauty Group, culminating in a line of facial care products inspired by the essence of the brand. By adopting a careful and strategic approach, we sought to create a visual identity that conveyed Amabilia Skin's values and personality.
The starting point was a deep understanding of the mother brand, Amabilia Beauty, and its already established visual identity. Using the brand's predominant color palette — black, white and sand, with an emphasis on white —, we created a minimalist and sophisticated aesthetic that reflects the elegance and modernity of Amabilia Skin.
The main focus was the design of product labels and packaging, where every detail was carefully considered. We opted for a clean and contemporary approach, using clear and legible typography, as well as subtle graphic elements that add sophistication to the set.
The choice of high quality materials and premium finishes (symbol in gold hot stamping) was essential to convey the exclusivity and care that permeate the Amabilia Skin brand. Each package is designed to be not only functional, but also a piece of art in itself, providing a unique sensory experience for the consumer.
The end result is a line of facial care products that not only delivers effectiveness and quality, but also reflects the essence and values of the Amabilia Skin brand. It is with great pleasure that we share this case, a testimony to the transformative power of design when combined with the vision and purpose of an inspiring brand.