Amabilia Beauty is a beauty clinic that stands out for its constant quest to provide exceptional care and experience to its customers. With the aim of optimizing time, Amabilia offers a wide range of services in one place, guaranteeing comfort and incredible results.

The visual identity designed for Amabilia Beauty aims to convey the brand's values, such as tranquility, elegance and delicacy. The brand image is strong and memorable, allowing Amabilia to stand out from the competition and be easily recognized by customers. The visual identity also seeks to generate trust and credibility, conveying professionalism in all communication channels, from the website to social networks, printed materials and product packaging.

The Amabilia brand concept is based on self-love and personal care. The brand seeks to convey the idea that when we love ourselves, we take care of ourselves, and Amabilia is there to offer a welcoming environment and quality services to help in this process.

Amabilia also highlights the act of caring for others. The slogan "Because we love taking care of you" reinforces the brand's commitment to offering exceptional services and transforming experiences to customers, demonstrating that they are loved and valued.

Based on the “AMA” concept, we designed a symbol of strong connection with the verb 'to love' ('amar', in portuguese). The butterfly is often seen as a symbol of transformation and renewal. In addition, the butterfly is often associated with beauty, delicacy and grace. Its ability to fly freely and quickly change direction symbolizes freedom and adaptability.In summary, the butterfly is a powerful symbol of transformation, renewal and beauty.