The Alê Moda Baby e Infantil logo was designed in a manual creative process. Designed in free shapes, it is a composition that brings with it the comfort and warmth of childhood, the freedom and creativity that every young person deserves to wear. The innocence and lightness in the name design are the brand's main attractions, which gained other elements to be explored in communication.

We also developed 5 versions of mascots, children's faces, which can be applied next to the name or alone, bringing the ideal personality to the brand.

We selected 3 basic colors for the project which, together, provide feelings of warmth and delicacy, as they are made up of softer tones. The palette reinforces joy and fun, being highly connected with childhood.